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CGIP : managing consumer generated intellectual property

Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62

Persistent link: https://www.econbiz.de/10011373939

CGIP : Managing Consumer Generated Intellectual Property

Berthon, Pierre R. - 2016

Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of ‘consumer generated intellectual property' (CGIP). In this paper, we...

Persistent link: https://www.econbiz.de/10013003548

Game on : engaging customers and employees through gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011422826

Special issue: Leveraging users as innovators : managing the creative potential of individual consumers

Bogers, Marcel L. A. M. (ed.); McCarthy, Ian P. (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011428848

How employees engage with B2B brands on social media : word choice and verbal tone

Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137

Persistent link: https://www.econbiz.de/10012107701

Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources

Paschen, Jeannette; Paschen, Ulrich; Pala, Erol; … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 243-251

Persistent link: https://www.econbiz.de/10012668470