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Customers' motives to co-create in smart services interactions

Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400

Persistent link: https://www.econbiz.de/10014383015

Customer engagement behaviors : the role of service convenience, fairness and quality

Roy, Sanjit; Shekhar, Vaibhav; Lassar, Walfried M.; … - In: Journal of retailing and consumer services 44 (2018), pp. 293-304

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Value co-creation with Internet of things technology in the retail industry

Balaji, M. S.; Roy, Sanjit - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 7-31

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Two-way acculturation in social media : the role of institutional efforts

Fujita, Momoko; Harrigan, Paul; Roy, Sanjit; Soutar, … - In: Technological forecasting & social change : an … 145 (2019), pp. 532-542

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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions

Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654

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Digitally enabled value co-creation at the bottom of the pyramid : editorial

Roy, Sanjit; Dey, Bidit Lal; Dwivedi, Yogesh K. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 813-815

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The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study

Roy, Sanjit; Balaji, M. S.; Soutar, Geoffrey N.; Jiang, … - In: The Cornell hospitality quarterly 61 (2020) 3, pp. 353-368

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The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation

Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513

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Value co-creation through social innovation : a study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh

Babu, Mujahid Mohiuddin; Dey, Bidit Lal; Rahman, Mizan; … - In: Industrial marketing management : the international … 89 (2020), pp. 13-27

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Consumers' digital self-extension and pro-brand social media engagement : the role of culture

Rabbanee, Fazlul K.; Roy, Rajat; Roy, Sanjit; Sobh, Rana - In: European journal of marketing 57 (2023) 9, pp. 2199-2236

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