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Drivers of user engagement in eWoM communication
Rossmann, Alexander; Ranjan, Kumar Rakesh; Sugathan, Praveen - In: The journal of services marketing 30 (2016) 5, pp. 541-553
Persistent link: https://www.econbiz.de/10011615554
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Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of business research : JBR 78 (2017), pp. 43-52
Persistent link: https://www.econbiz.de/10011736218
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Co-creating the tourism experience
Sugathan, Praveen; Ranjan, Kumar Rakesh - In: Journal of business research : JBR 100 (2019), pp. 207-217
Persistent link: https://www.econbiz.de/10012023796
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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The six faces of value co-creation : a field guide for executives
Ranjan, Kumar Rakesh; Read, Stuart - In: Rutgers business review 2 (2017) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10011753357
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An integrative framework of sales ecosystem well-being
Ranjan, Kumar Rakesh; Friend, Scott B. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 234-250
Persistent link: https://www.econbiz.de/10012395126
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Pricing co-created value : an integrative framework and research agenda
Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Multilevel value co-creation within key accounts
Ranjan, Kumar Rakesh; Friend, Scott B.; Malshe, Avinash - In: Journal of service research 28 (2025) 2, pp. 296-317
Persistent link: https://www.econbiz.de/10015386790