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Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341

Persistent link: https://www.econbiz.de/10012114174

Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162

Persistent link: https://www.econbiz.de/10011980821

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856

Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments

Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348

Persistent link: https://www.econbiz.de/10011753359

eHealth services and SDG3 : increasing the capacity of care

Wyllie, Jessica; Carlson, Jamie; Heinsch, Milena; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 131-141

Persistent link: https://www.econbiz.de/10013256366

Customer engagement and sharing behaviors : toward a contingent curvilinear perspective

Taylor, Alex; Carlson, Jamie; Liao, Yi-Chuan; Rahman, … - In: Journal of business research : JBR 154 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013468633

What drives higher active customer engagement in luxury brands' social media? : measurement and contingencies

Aldhamiri, Ali; Carlson, Jamie; Vilches-Montero, Sonia; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-26

This study investigates customer engagement behaviors related to luxury brands on social media, focusing on the motives driving active and passive engagement. Applying a sequential mixed methods approach, drawing on netnographic and survey data analyses, the study identifies 10 emergent themes...

Persistent link: https://www.econbiz.de/10015098564

How do omnichannel customer experiences affect customer engagement? : theory and empirical validation

Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of business research : JBR 189 (2025), pp. -16

Persistent link: https://www.econbiz.de/10015413642

Share of time in omnichannel retailing : definition and measurement

Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - In: Journal of retailing 101 (2025) 2, pp. 279-297

Persistent link: https://www.econbiz.de/10015427558