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Value co-creation through value-in-use experience : a netnographic approach
Verma, Sanjeev - In: South Asian journal of management : SAJM 27 (2020) 3, pp. 156-175
Persistent link: https://www.econbiz.de/10012438059
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A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan; Verma, Sanjeev - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 190-201
Persistent link: https://www.econbiz.de/10003781084
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Service facet prioritisation using grey relation approach
Verma, Sanjeev; Prasad, Ram Komal - In: Asia-Pacific journal of management research and … 12 (2016) 3/4, pp. 238-241
Persistent link: https://www.econbiz.de/10011785065
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An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
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Service quality measures : systematic literature review and future research directions
Prasad, Ram Komal; Verma, Sanjeev - In: International journal of management practice : IJMP 15 (2022) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10012800117