Similar Search Results

Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit

Hallmann, Kirstin; Zehrer, Anita; Müller, Sabine - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010474694

Customer value management of sports events

Pechlaner, Harald; Helfricht, Matthias; Raich, Frieda; … - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 231-245). 2003

Persistent link: https://www.econbiz.de/10002108988

Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008 : eine empirische Analyse für Österreich

Preuß, Holger; Siller, Hubert; Zehrer, Anita; … - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003929069

Understanding customer delight : an application of travel blog analysis

Magnini, Vincent P.; Crotts, John C.; Zehrer, Anita - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 5, pp. 535-545

Persistent link: https://www.econbiz.de/10009300452

Generation Y : evaluating services experiences through mobile ethnography

Muskat, Matthias; Muskat, Birgit; Zehrer, Anita; Johns, … - In: Tourism review : the official journal of the AIEST 68 (2013) 3, pp. 55-71

Persistent link: https://www.econbiz.de/10010197659

Services research in tourism : advocating the integration of the supplier side

Zehrer, Anita; Muskat, Birgit; Muskat, Matthias - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 353-363

Persistent link: https://www.econbiz.de/10010421437

Culture and service-related positive disconfirmations : an application of travel blog analysis

Magnini, Vincent P.; Kara, Derya; Crotts, John C.; … - In: Journal of vacation marketing : an international journal 18 (2012) 3, pp. 251-257

Persistent link: https://www.econbiz.de/10009580673

Generation Y : Evaluating Services Experiences Through Mobile Ethnography

Muskat, Matthias - 2017

There have been various ways of measuring service experiences in the past, but Generation Y has different values and mindsets than those of the generations that preceded them. This paper suggests mobile ethnography as an ideal method for data collection, where Generation Y customers are...

Persistent link: https://www.econbiz.de/10012945043