There is a wide perception that consumer satisfaction and brand image leads to purchase. However, there were instances where high satisfaction was not reflected in sales. We propose that culture complements the satisfaction purchase relationship. For this, we investigated the moderating effect...

Lundstrom and Lamont's seminal article on consumer discontent was published in 1976. Since that time, the literature on consumer discontent has evolved and fragmented. New research themes include consumer satisfaction, customer relationship management, and consumer complaint behavior. While...