//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Tariff-Specific Preferences an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
Theorie
54
Theory
52
Consumer behaviour
46
Konsumentenverhalten
46
Preismanagement
31
Pricing strategy
31
Internet marketing
30
Online-Marketing
30
Deutschland
28
Germany
28
Electronic Commerce
26
E-commerce
25
Willingness to pay
24
Zahlungsbereitschaftsanalyse
23
Preisdifferenzierung
20
Beziehungsmarketing
18
Relationship marketing
18
Kundenwert
17
Online retailing
17
Online-Handel
17
Social Web
16
Social web
16
Forecasting model
15
Price discrimination
15
Prognoseverfahren
15
Management-Informationssystem
14
Search engine
14
Suchmaschine
14
Internet
13
Management information system
13
Market research
13
Marktforschung
13
Profitability
13
Rentabilität
13
Conjoint analysis
11
Conjoint-Analyse
11
Distribution channel
11
Marktgröße
11
Vertriebsweg
11
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
5
Book section
5
Language
All
English
14
German
3
Author
All
Skiera, Bernd
17
Wiesel, Thorsten
10
Schmitt, Philipp
4
Van Den Bulte, Christophe
3
Villanueva, Julian
3
Bermes, Manuel
2
Gensler, Sonja
2
Horn, Lutz
2
Schulze, Christian
2
Berger, Sven C.
1
Leeflang, Peter
1
Meyer, Steffen
1
Pfaff, Donovan
1
Pfeifer, Phillip E.
1
Villanueva, Julián
1
more ...
less ...
Published in...
All
Journal of marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Die Optimierung der Performance im Credit Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Value creation and economic sustainability in banking
1
Wert- und dialogorientiertes Kundenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
2
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
3
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Saved in:
4
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
5
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Value creation and economic sustainability in banking
,
(pp. 25-66)
.
2012
Persistent link: https://www.econbiz.de/10009428102
Saved in:
6
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
7
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
8
Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
Saved in:
9
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
10
Why customer referrals can drive stunning profits
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 30
Persistent link: https://www.econbiz.de/10009162010
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->