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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Industrial marketing management : the international … 42 (2013) 4, pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
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Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-731
Persistent link: https://www.econbiz.de/10003893179