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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James W.; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James W.; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
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Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil
Markos, Ereni; Milne, George R.; Peltier, James W. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10011690545
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James W.; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.; Dahl, Andrew J.; Peltier, James W. - In: Journal of consumer behaviour 23 (2024) 2, pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James W.; Dahl, Andrew J; Drury, Lauren; Khan, … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986