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Destinationsmanagement
Consumer behaviour
31
Konsumentenverhalten
25
Designation of origin
22
Herkunftsbezeichnung
22
Brand image
16
Markenimage
15
International marketing
14
Welt
14
World
14
Internationales Marketing
13
Brand management
11
Country image
11
Markenführung
11
Country of origin
8
Cultural identity
8
Destination management
8
Globalization
8
Kulturelle Identität
8
Place marketing
8
Standortmarketing
8
National culture
7
Nationalkultur
7
Sport event
7
Sportveranstaltung
7
Big event
6
Globalisierung
6
Großveranstaltung
6
International market entry
6
International market segmentation
6
Internationale Marktsegmentierung
6
Internationaler Markteintritt
6
Marketing
6
Brand
5
Culture
5
Markenartikel
5
Market segmentation
5
Sponsorship
5
Tourism marketing
5
Tourismusmarketing
5
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Article
8
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Article in journal
8
Aufsatz in Zeitschrift
8
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English
8
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Heslop, Louise A.
5
Nadeau, John
4
O'Reilly, Norm
4
Elliot, Statia
3
Lu, Irene R. R.
3
Papadopoulos, Nicolas
3
Armenakyan, Anahit
2
Cakmak, Erdinc
1
De Nisco, Alessandro
1
Kim, Samuel Seongseop
1
Kwan, Ernest
1
Szamosi, Leslie T.
1
Thomas, D. Roland
1
Verwey, Sonja
1
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International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
8
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1
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
2
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
3
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
4
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
5
An examination of the status and evolution of country image research
Lu, Irene R. R.
;
Heslop, Louise A.
;
Thomas, D. Roland
; …
- In:
International marketing review
33
(
2016
)
6
,
pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
Saved in:
6
An integrative model of place image : exploring relationships between destination, product, and country images
Elliot, Statia
;
Papadopoulos, Nicolas
;
Kim, Samuel Seongseop
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
5
,
pp. 520-534
Persistent link: https://www.econbiz.de/10009300454
Saved in:
7
Measuring event planners' perceptions of place image attributes : the case of Greek convention destinations
Papadopoulos, Nicolas
;
Elliot, Statia
;
Szamosi, Leslie T.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 505-516
Persistent link: https://www.econbiz.de/10010429791
Saved in:
8
From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro
;
Papadopoulos, Nicolas
;
Elliot, Statia
- In:
International marketing review
34
(
2017
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
Saved in:
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