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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Theorie
25,740
Theory
25,452
Preismanagement
18,846
Pricing strategy
18,821
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6,889
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5,959
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5,911
Einzelhandel
5,870
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Service quality
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42
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13
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Kim, Woo Gon
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Söderlund, Magnus
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11
Jang, Soocheong (Shawn)
11
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10
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10
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10
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Qu, Hailin
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9
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9
Sreejesh, S.
9
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IGI Global
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Marketing Research Symposium <1977, Bloomington, Ind.>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer Fachmedien Wiesbaden
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Verlag Dr. Kovač
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International journal of hospitality management
256
Journal of retailing and consumer services
243
The journal of services marketing
140
Journal of business research : JBR
132
International journal of contemporary hospitality management
117
Journal of hospitality marketing & management
99
The service industries journal
80
Journal of travel and tourism marketing
73
Services marketing quarterly
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Tourism management : research, policies, practice
54
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
53
Journal of service research : JSR
50
Journal of service management
49
Cogent business & management
46
Service business
46
Journal of service research
40
Asia Pacific journal of marketing and logistics
39
Journal of hospitality and tourism insights
38
Journal of air transport management
37
International journal of quality and service sciences
33
The international journal of bank marketing : IJBM
33
Total quality management & business excellence
32
Psychology & marketing
31
International journal of services and operations management
29
International journal of services, economics and management
29
International journal of quality & reliability management
28
Journal of Islamic marketing
28
Journal of service theory and practice
28
European journal of marketing : EJM
27
The TQM journal : the international review of organizational improvement
26
Journal of service theory and practice : JSTP
25
Managing service quality : MSQ ; an international journal
25
Marketing intelligence & planning
25
International journal of bank marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of retailing
23
Journal of the Academy of Marketing Science
23
Journal of strategic marketing
22
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ECONIS (ZBW)
5,408
EconStor
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1
Effects of quality and price appeals on consumers' internal reference
prices
and quality perceptions
Shirai, Miyuri
- In:
Modern economy
5
(
2014
)
8
,
pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Saved in:
2
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
3
Advertising
, price and hotel service quality : a signalling perspective
Chiu, Hsien-hung
;
Chen, Chiang-ming
- In:
Tourism economics : the business and finance of tourism …
20
(
2014
)
5
,
pp. 1013-1025
Persistent link: https://www.econbiz.de/10010465790
Saved in:
4
Differences in
advertising
strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
5
The truth hurts : how customers may lose from honest
advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
6
Does
advertising
exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
7
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
Saved in:
8
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
9
Tangible and intangible quality cues in service
advertising
: a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
10
Impacts of cruise service quality and price on vacationers' cruise experience : moderating role of price sensitivity
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Goh, Ben
;
Han, Heesup
- In:
International journal of hospitality management
44
(
2015
),
pp. 131-145
Persistent link: https://www.econbiz.de/10010501929
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