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Recasting the customer experience in today's omni-channel environment

Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37

Persistent link: https://www.econbiz.de/10011686074

Customer experience creation in today's digital world

Verhoef, Peter C. - In: The Routledge companion to strategic marketing, (pp. 107-122). 2021

Persistent link: https://www.econbiz.de/10012498440

Leveraging synergy to drive digital transformation : a systems-theoretic perspective

Nguyen Dinh Khoi; Broekhuizen, Thijs; Dong, John Qi; … - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-14

Persistent link: https://www.econbiz.de/10014434718

Challenges and solutions for marketing in a digital era

Leeflang, Peter; Verhoef, Peter C.; Dahlström, Peter; … - In: European management journal 32 (2014) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10010250431

Special issue on marketing perspectives on digital business models

Verhoef, Peter C. (ed.); Bijmolt, Tammo H. A. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012134251

Marketing perspectives on digital business models : a framework and overview of the special issue

Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349

Persistent link: https://www.econbiz.de/10012134254

Digital transformation : a multidisciplinary reflection and research agenda

Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; … - In: Journal of business research : JBR 122 (2021), pp. 889-901

Persistent link: https://www.econbiz.de/10012420640

Introduction to a research agenda for digital transformation

Dong, John Qi; Verhoef, Peter C. - In: A research agenda for digital transformation : …, (pp. 1-8). 2024

Persistent link: https://www.econbiz.de/10015080848

Data analysis for digital transformation : the example of willingness to share personal information

Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: A research agenda for digital transformation : …, (pp. 281-326). 2024

Persistent link: https://www.econbiz.de/10015081100

A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing...

Persistent link: https://www.econbiz.de/10015072956