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Multi-channel marketing and the retail value chain
Rosenbloom, Bert - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10001815639
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Marketing channels : a management view
Rosenbloom, Bert - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001783634
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Marketing Channels : a management view
Rosenbloom, Bert - 1978
Persistent link: https://www.econbiz.de/10000049358
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Functions and institutions : the roots and the future of marketing channels
Rosenbloom, Bert - In: Journal of marketing channels : ... distribution … 20 (2013) 3/4, pp. 191-203
Persistent link: https://www.econbiz.de/10009792122
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The wholesaler's role in the marketing channel : disintermediation vs. reintermediation
Rosenbloom, Bert - In: The international review of retail, distribution and … 17 (2007) 4, pp. 327-339
Persistent link: https://www.econbiz.de/10003602550
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Marketing channels : a management view
Rosenbloom, Bert - 2013 - 8th ed
Persistent link: https://www.econbiz.de/10009581683
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Wholesalers as global marketers
Rosenbloom, Bert; Andras, Trina Larsen - In: Journal of marketing channels : ... distribution … 15 (2007/08) 4, pp. 235-252
Persistent link: https://www.econbiz.de/10003768557
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Do retail foreign direct investment restrictions affect retail channel structure?
Dimitrova, Boryana V.; Rosenbloom, Bert; Andras, Trina … - In: Journal of marketing channels : ... distribution … 22 (2015) 4, pp. 265-278
Persistent link: https://www.econbiz.de/10011435901
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Standardization versus adaption in global markets : is channel strategy different?
Dimitrova, Boryana; Rosenbloom, Bert - In: Journal of marketing channels : ... distribution … 17 (2010) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10003977431