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~subject:"E-learning"
~subject:"Market research"
~subject:"Theorie"
~type_genre:"Article in journal"
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Journal of marketing research : JMR
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Australasian marketing journal
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Marketing intelligence & planning
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ECONIS (ZBW)
4,355
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1
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10
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4,355
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1
Developing and teaching an online MBA marketing research class : implications for online learning effectiveness
Sun, Qin
;
Ganesh, Gopala K.
- In:
Journal of education for business
89
(
2014
)
7
,
pp. 337-345
Persistent link: https://www.econbiz.de/10010471813
Saved in:
2
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
3
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
4
Teaching the online marketing research course for MBA students
Peterson, Mark
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
Saved in:
5
Can e-learning improve job security? : evidence from 28 European countries
Martínez-Cerdá, Juan-Francisco
;
Torrent-Sellens, Joan
; …
- In:
Employee relations
39
(
2017
)
5
,
pp. 699-717
Persistent link: https://www.econbiz.de/10011778282
Saved in:
6
Geodemographics in practice : developments in Britain and
Europe
Beaumont, John R.
- In:
Environment & planning
21
(
1989
)
5
,
pp. 587-604
Persistent link: https://www.econbiz.de/10001063977
Saved in:
7
Das Image Deutschlands und deutscher Lebensmittel im Ausland : ein Vergleich mit Bayern ; Implikationen für das Gemeinschaftsmarketing für Nahrungsmittel
Balling, Richard
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
40
(
1994
)
1
,
pp. 48-82
Persistent link: https://www.econbiz.de/10001160063
Saved in:
8
Kapitalmarktorientierte Bewertung von Wachstumsstrategien : theoretischer Rahmen
Elsner, Simon
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
5
(
2014
)
11
,
pp. 453-459
Persistent link: https://www.econbiz.de/10010423535
Saved in:
9
The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
Saved in:
10
IPOs and IFRS in European exchange-regulated markets : a research note
Pierk, Jochen
- In:
Journal of accounting and public policy
37
(
2018
)
5
,
pp. 477-485
Persistent link: https://www.econbiz.de/10011957645
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