Nutrition-oriented public health campaigns – both communication and intervention initiatives – often target particular demographic groups, for example schoolchildren, adults at workplaces, older women, presuming that the members of these groups are homogenous with respect to healthy eating....

Purpose - The purpose of this study is to analyse the relationship between satisfaction and consumer behaviour by proposing and testing a model of how moral and social influences interact with individual satisfaction and conflict to explain and understand consumer behaviour in a family context,...