Narrow search
Showing 1 - 10 of 66
Cover Image
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel; Bodapati, Anand V.; Puccinelli, Nancy M. - In: Journal of retailing 97 (2021) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Cover Image
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv; Roggeveen, Anne L.; Puccinelli, Nancy M.; … - In: Psychology & marketing 31 (2014) 7, pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Cover Image
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.; Motyka, Scott; Grewal, Dhruv - In: Psychology & marketing 27 (2010) 10, pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
Cover Image
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019
Persistent link: https://www.econbiz.de/10013163365
Cover Image
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.; Goodstein, Ronald Charles; Grewal, Dhruv - In: Journal of retailing 90 (2014) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Cover Image
The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.; Andrzejewski, Susan A.; Markos, Ereni - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 356-373
Persistent link: https://www.econbiz.de/10009761873
Cover Image
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.; Flores, Arturo A.; Goodstein, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Cover Image
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.; Inostroza-Quezada, Ignacio E.; … - In: Journal of business research : JBR 128 (2021), pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Cover Image
Shelf space schemas : myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Cover Image
Consumer behavior in a multichannel, multimedia retailing environment
Dholakia, Utpal M.; Kahn, Barbara E.; Reeves, Randy; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 86-95
Persistent link: https://www.econbiz.de/10003987325