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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah

Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014236947

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

Coping mechanism beyond brand forgiveness : do individual personality traits matter among online shoppers?

Seth, Upasana; Soch, Harmeen - In: The journal of product & brand management 33 (2024) 6, pp. 633-653

Persistent link: https://www.econbiz.de/10015165224

Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank

Shahin, Arash; Gharibpoor, Mahshid; Teymouri, Shirin; … - In: International journal of business information systems : … 13 (2013) 4, pp. 453-470

Persistent link: https://www.econbiz.de/10010231396

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Determinants of loyalty toward Booking.com brand

da Silva e Cruz, Raquel; da Ascensão Marques, Alzira Maria - In: The international journal of management science and … (2014) 11, pp. 96-124

online consumers, e-satisfaction, e-trust and brand loyalty to Booking.com. The results showed that the personality of … Booking.com customers and e-satisfaction are able to explain customers' loyalty toward Booking.com brand. …

Persistent link: https://www.econbiz.de/10010355720

A framework to attain brand promise in an online setting

Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578

Persistent link: https://www.econbiz.de/10010127905

The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

Does a sustainable orientation affect global consumers' relationships with international online brands?

Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023

Persistent link: https://www.econbiz.de/10014455390

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105