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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
105,698
Konsumentenverhalten
103,255
Marketing
34,064
Marketingmanagement
19,515
Marketing management
18,922
Theorie
18,882
Theory
18,669
Relationship marketing
15,119
Beziehungsmarketing
15,050
Werbung
14,974
Advertising
12,453
Brand management
10,829
Markenführung
10,756
Werbewirkung
9,499
Advertising effects
9,271
Online-Handel
9,026
Online retailing
9,012
Markenimage
8,559
Brand image
8,558
Social Web
8,430
Social web
8,424
Deutschland
8,421
Online-Marketing
8,282
Internet marketing
8,233
Markenartikel
7,792
Brand
7,668
Customer satisfaction
7,649
Kundenzufriedenheit
7,447
Germany
7,310
USA
7,156
United States
6,577
Einzelhandel
5,778
Experiment
5,715
Retail trade
5,632
E-commerce
5,451
Service quality
5,431
Dienstleistungsqualität
5,357
Emotion
4,689
Viral marketing
3,893
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Undetermined
2,385
Free
1,281
CC license
166
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Article
4,104
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1,665
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5
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193
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137
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94
Sammelwerk
94
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75
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55
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37
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24
Ratgeber
24
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22
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19
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18
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17
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8
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16
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11
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5
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Lammenett, Erwin
20
Dwivedi, Yogesh K.
19
Pavlou, Paul A.
18
Bauer, Hans H.
15
Heinemann, Gerrit
15
Rana, Nripendra P.
14
Benbasat, Izak
13
Fritz, Wolfgang
13
Lowry, Paul Benjamin
13
Tan, Yong
13
Law, Rob
12
Usman, Osly
11
Agrawal, David R.
10
Schramm-Klein, Hanna
10
Ba, Sulin
9
Chaffey, Dave
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Kollmann, Tobias
9
Krishnamurthy, Sandeep
9
Kumar, Anil
9
Schumann, Jan Hendrik
9
Cheah, Jun-Hwa
8
Chen, Jianqing
8
Civelek, Mustafa Emre
8
Clement, Michel
8
Dash, Manoj Kumar
8
Dennis, Charles
8
Fassott, Georg
8
Hackl, Franz
8
Kreutzer, Ralf T.
8
Kukar-Kinney, Monika
8
Li, Jing
8
Martens, Bertin
8
Martínez-López, Francisco J.
8
Mou, Jian
8
Wagner, Gerhard
8
Walsh, Gianfranco
8
Wiedmann, Klaus-Peter
8
Winter-Ebmer, Rudolf
8
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Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
12
IGI Global
11
OECD
6
Technische Universität Braunschweig / Institut für Marketing
5
European Commission / Joint Research Centre
4
Rheinisch-Westfälische Technische Hochschule Aachen
4
Edward Elgar Publishing
3
Organisation for Economic Co-operation and Development
3
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Consumers, Health, Agriculture and Food Executive Agency
2
European Communication Council
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Maastricht Research School of Economics of Technology and Organizations
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Wiley-VCH
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Axel-Springer-Verlag
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
BusinessVillage GmbH
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Columbia University / Department of Economics
1
Conference on E-Commerce, E-Business, E-Government <5, 2005, Posen>
1
Deloitte
1
Dialog Marketing Competence Center <Kassel>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Electronic Grocery Shopping (EGS) Workshop <2, 1999, Charlotte, NC>
1
Electronic Grocery Shopping (EGS) Workshop <3, 2000, Brisbane>
1
Erasmus Research Institute of Management
1
European Commission / Directorate-General for Communications Networks, Content and Technology
1
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Published in...
All
Journal of retailing and consumer services
216
Journal of business research : JBR
104
Electronic commerce research
91
Journal of internet commerce
69
International journal of electronic marketing and retailing : IJEMR
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Information systems research : ISR
50
International journal of business information systems : IJBIS
50
Marketing science
45
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of management information systems : JMIS
41
International journal of internet marketing and advertising : IJIMA
40
SpringerLink / Bücher
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Asia Pacific journal of marketing and logistics
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of electronic commerce : IJEC
32
Journal of electronic commerce research : JECR
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of retailing
32
The international review of retail, distribution and consumer research
31
Electronic commerce research and applications
30
Technological forecasting & social change : an international journal
29
International journal of consumer studies
27
International journal of retail & distribution management
27
Cogent business & management
26
International journal of retail and distribution management
25
European journal of operational research : EJOR
24
Electronic markets : the international journal on networked business
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of organizational computing and electronic commerce
23
Information systems and e-business management : ISeB
22
International journal of electronic business
22
International journal of production economics
22
Journal of fashion marketing and management
22
Electronic markets : EM ; the international journal of electronic commerce and business media
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of electronic customer relationship management : IJECRM
20
Springer eBook Collection
20
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Source
All
ECONIS (ZBW)
5,620
USB Cologne (EcoSocSci)
134
USB Cologne (business full texts)
18
RePEc
2
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Kim, Sujin
;
Lee, SoYoung
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 465-486
Persistent link: https://www.econbiz.de/10014529314
Saved in:
3
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
4
How online consumer segments differ in long-term
marketing
effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
5
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
6
Attention
marketing
in fragmented entertainment : how
advertising
embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
7
Marketing
of specialised products and services to consumers with disabilities : exploring the role of
advertising
, country-of-origin, and e-commerce
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
Saved in:
8
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
9
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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