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~subject:"Electronic Commerce"
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Electronic Commerce
Relationship marketing
26
Beziehungsmarketing
25
Consumer behaviour
17
Konsumentenverhalten
16
Customer value
12
Kundenwert
10
Customer-dominant logic
7
Value creation
7
Betriebliche Wertschöpfung
5
Social Web
5
Social web
5
Customer ecosystem
4
Customer integration
4
Dienstleistungsmanagement
4
Kundenintegration
4
Service management
4
Services
4
Value analysis
4
Wertanalyse
4
Africa
3
Big data
3
Customer satisfaction
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
E-commerce
3
Service industry
3
Service quality
3
Services marketing
3
Value formation
3
Big Data
2
Brand relationship
2
Brand strength
2
Connected services
2
Customer context
2
Customer dominant logic
2
Customer engagement
2
Customer experience
2
Customer logic
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English
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Heinonen, Kristina
3
Michelsson, Thomas
1
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E-commerce trends for organizational advancement : new applications and methods
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
3
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The role of digital service encounters on customers' perceptions of companies
Heinonen, Kristina
- In:
E-commerce trends for organizational advancement : new …
,
(pp. 88-97)
.
2010
Persistent link: https://www.econbiz.de/10003917799
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2
The influence of customer activity on e-service value-in-use
Heinonen, Kristina
- In:
International journal of electronic business
7
(
2009
)
2
,
pp. 190-214
Persistent link: https://www.econbiz.de/10003857562
Saved in:
3
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
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