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The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

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Customer responses to channel migration strategies toward the E-channel

Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270

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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers

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From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing

Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181

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The showrooming phenomenon : it's more than just about price

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Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction

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Special issue on marketing perspectives on digital business models

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Digital transformation : a multidisciplinary reflection and research agenda

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A research agenda for digital transformation : multidisciplinary perspectives

Dong, John Qi (ed.); Verhoef, Peter C. (ed.) - 2024

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing...

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