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The longer the better? : the impact of online review length on tourist trust and visit intention

Huang, Chien-Jung Molly; Chuang, Shih-Chieh; Cheng, Yin-Hui - In: Journal of vacation marketing 31 (2025) 1, pp. 223-239

Persistent link: https://www.econbiz.de/10015190384

Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps

Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460820

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Internet usage for travel and tourism. The case of Spain

Garín-Muñoz, Teresa; Pérez Amaral, Teodosio - 2014

The importance of Internet for the travel and tourism industry has increased rapidly over the last few years. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating appropriate marketing strategies so as to fully exploit the...

Persistent link: https://www.econbiz.de/10014196990

Internet usage for travel and tourism : the case of Spain

Garín-Muñoz, Teresa; Pérez Amaral, Teodosio - In: Tourism economics : the business and finance of tourism … 17 (2011) 5, pp. 1071-1085

Persistent link: https://www.econbiz.de/10009373126

Online travel purchasing : a literature review

Amaro, Suzanne; Duarte, Paulo - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 755-785

Persistent link: https://www.econbiz.de/10010246264

Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors

Ayeh, Julian K.; Au, Norman; Law, Rob - In: Information and communication technologies in tourism …, (pp. 254-267). 2013

Persistent link: https://www.econbiz.de/10009755620

Blind savings or unforeseen costs? : how consumers perceive the benefits and risks of using opaque travel selling web sites

Chen, Hsiang-ting; Yuan, Jingxue - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 309-322

Persistent link: https://www.econbiz.de/10010421446

Purchasing leisure travel online : an analysis of Russian Internet users' intentions

Böck, Stefanie N.; Skoupy, Katharina G.; Solovyeva, Varvara - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 3, pp. 383-390

Persistent link: https://www.econbiz.de/10010406693

Traveler' e-purchase intent of tourism products and services

Nonkoo, Robin; Ramkissoon, Haywantee - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 505-529

Persistent link: https://www.econbiz.de/10010127363