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Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander; Supphellen, Magne; Fedorikhin, … - In: International journal of market research 61 (2019) 5, pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
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The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of consumer marketing 40 (2023) 1, pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 333-356
Persistent link: https://www.econbiz.de/10011287125
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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408