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Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation

Scarpi, Daniele - 2020

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Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs

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To Rome with love : a moderated mediation model in Roman heritage consumption

Scarpi, Daniele; Mason, Michela C.; Raggiotto, Francesco - In: Tourism management : research, policies, practice 71 (2019), pp. 389-401

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Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation

Scarpi, Daniele - 2020 - 1st ed. 2020.

1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of shopper orientation -- 5. Hedonism and utilitarianism in the...

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I, robot, you, consumer : measuring artificial intelligence types and their effect on consumers emotions in service

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