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To make your mouth water or not? : how field dependence/independence and occasion-setting cues affect consumers' food intake intention
Yao, Qi; Tao, Xiaofang; Zhou, Wenkai - In: European journal of marketing 56 (2022) 11, pp. 2862-2891
Persistent link: https://www.econbiz.de/10013457397
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Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Kwon, Mina; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1358-1378
Persistent link: https://www.econbiz.de/10011844213
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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
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Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia; Roschk, Holger; Ali, Faizan - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil; Chaieb, Safa; Garrouch, Karim - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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Do plus-size models really benefit obese consumers? : investigating the influence of plus-size models on negative emotions and mental imagery
Yim, Mark Yi-Cheon; Kim, E.; Ahn, Hongmin - In: Journal of fashion marketing and management 28 (2024) 6, pp. 1113-1134
Persistent link: https://www.econbiz.de/10015323674
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How virtual reality influences travel intentions : the role of mental imagery and happiness forecasting
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648460
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Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching - In: International journal of advertising : the review of … 43 (2024) 2, pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
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The temperature premium : warm temperatures increase product valuation
Zwebner, Yonat; Lee, Leonard; Goldenberg, Jacob - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 251-259
Persistent link: https://www.econbiz.de/10010366256
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The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011707319