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~subject:"Emotion"
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Emotion
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Werbung
15,006
Relationship marketing
13,412
Beziehungsmarketing
13,375
Advertising
12,478
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
Experiment
6,795
USA
6,156
Deutschland
6,055
United States
5,717
Service quality
5,566
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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Undetermined
6,356
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2,951
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277
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10,341
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3,054
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2
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Arbeitspapier
662
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Sammelwerk
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research-article
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57
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28
Sammlung
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Ratgeber
27
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23
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22
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20
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14
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9
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9
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8
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5
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12,693
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625
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61
French
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Ashkanasy, Neal M.
89
Winden, Frans A. A. M. van
46
Septianto, Felix
38
Härtel, Charmine E. J.
37
Han, Heesup
33
Bagozzi, Richard P.
32
Huy, Quy
31
Hopfensitz, Astrid
30
Benhabib, Jess
27
Humphrey, Ronald H.
27
Noussair, Charles
26
Zerbe, Wilfred J.
25
Siddiqui, Danish Ahmed
24
Reuben, Ernesto
23
Bosman, Ronald
22
Pham, Michel T.
22
Lindebaum, Dirk
21
Welpe, Isabell M.
21
Cardon, Melissa S.
20
Kemp, Elyria
20
Mattila, Anna S.
19
Dufwenberg, Martin
18
Geddes, Deanna
18
Wang, Pengfei
18
Woosnam, Kyle M.
18
Andrade, Eduardo B.
17
Shepherd, Dean A.
17
Connelly, Shane
16
Gomez-Mejia, Luis R.
16
Groth, Markus
16
Hur, Won-Moo
16
Kellermanns, Franz W.
16
Li, Yan
16
Loureiro, Sandra Maria Correia
16
Prayag, Girish
16
Schweitzer, Maurice E.
16
Vince, Russ
16
Grandey, Alicia
15
Zeelenberg, Marcel
15
Battigalli, Pierpaolo
14
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National Bureau of Economic Research
34
Springer Fachmedien Wiesbaden
28
OECD
8
IGI Global
6
Verlag Dr. Kovač
4
kassel university press
4
Books on Demand GmbH <Norderstedt>
3
Christian-Albrechts-Universität zu Kiel
3
Haufe-Lexware GmbH & Co. KG
3
Shaker Verlag
3
Springer-Verlag GmbH
3
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
European Commission / Directorate-General for Research and Innovation
2
European Data Protection Supervisor
2
European Parliament
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Fachhochschule Reutlingen / European School of Business
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Business Review Press
2
Peter Lang GmbH
2
Springer International Publishing
2
Verlag Franz Vahlen
2
World Bank Group
2
Währung - Krise - Emotion. Eine interdisziplinäre Diskussion über kollektive Wahrnehmungsweisen von Wirtschaftskrisen <Veranstaltung> <2019, Hildesheim>
2
AMACOM
1
Bonn Graduate School of Economics
1
C.E.P.R. Discussion Papers
1
CRC Press.
1
Campus Verlag
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for the Management of Environmental and Social Responsibility
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droemer Verlag
1
EDB Society
1
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Journal of business research : JBR
305
Journal of retailing and consumer services
215
International journal of hospitality management
209
Tourism management : research, policies, practice
119
Journal of business ethics : JOBE
107
Psychology & marketing
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
76
International journal of contemporary hospitality management
72
Academy of Management journal : AMJ
67
Journal of business and psychology
65
Journal of travel and tourism marketing
63
Journal of vocational behavior
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
The journal of services marketing
60
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
59
Journal of behavioral decision making
57
Journal of economic behavior & organization : JEBO
55
Journal of hospitality marketing & management
55
Journal of managerial psychology
53
Tourism management perspectives : TMP
53
The journal of product & brand management
51
The service industries journal
50
Discussion paper series / IZA
49
The journal of brand management : an international journal
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
SpringerLink / Bücher
48
European journal of marketing : EJM
46
Human relations
43
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
The Academy of Management review : AMR
43
Journal of marketing research : JMR
42
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
42
Marketing letters : a journal of research in marketing
41
International journal of consumer studies
39
Journal of business ethics : JBE
38
Journal of business venturing
38
Asia Pacific journal of marketing and logistics
37
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Source
All
ECONIS (ZBW)
13,176
Other ZBW resources
83
EconStor
65
RePEc
60
USB Cologne (EcoSocSci)
7
BASE
4
OLC EcoSci
2
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1
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
2
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
3
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
4
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
5
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
6
A metacognitive model of the effects of susceptibility to
persuasion
self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
7
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
8
Colours in
advertising
and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.
;
Pandey, Mrinalini
- In:
International journal of applied management science
11
(
2019
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
Saved in:
9
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
10
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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