This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and...

The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.

Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 1.1 About Theory -- 1.2 Qualitative, Quantitative, and Mixed Research Methods -- 1.3 Cases Studies: Why, How, and What? -- 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? -- 1.4.1 Company...

Die Sicherung einer ökologisch und sozial nachhaltigen Energieversorgung für die Volkswirtschaften Europas sowie die damit verbundenen Herausforderungen – dieses für Politik, Wirtschaft und Verwaltung gleichermaßen relevante Thema beschäftigt nationale Regierungen, die Institutionen der...