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Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687

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Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing

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How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions : The role of country of origin and technical terroir

Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International Journal of Wine Business Research 27 (2015) 1, pp. 61-78

Purpose – The purpose of this paper is to explore how two aspects of place affect consumers’ authenticity perceptions of a wine and their willingness to pay for it. One aspect of place is the wine’s country of origin, specifically Old World versus New World wines. A second aspect of place...

Persistent link: https://www.econbiz.de/10014814224

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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir

Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10011300158