Similar Search Results

Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games

Xu, Zimu; Gonzalez-Serrano, Maria H.; Porreca, Rocco P.; … - In: Journal of business research : JBR 131 (2021), pp. 206-216

Persistent link: https://www.econbiz.de/10012545054

PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

Spreer, Philipp - 2024

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

Persistent link: https://www.econbiz.de/10015051037

Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory

Han, Wenjia; Bai, Billy; Raab, Carola; Shum, Cass; … - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 418-432

Persistent link: https://www.econbiz.de/10014513657

Experimental design methods in sport management research : the playoff safety bias

O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10009240758

The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119

Persistent link: https://www.econbiz.de/10011541862

A discrete choice experimental approach to understand sports event tourists’ in-stadium beer consumption preferences

Lyu, Seong Ok; Hwang, Jinsoo - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 7, pp. 1324-1345

Persistent link: https://www.econbiz.de/10012592425

The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions

Ladhari, Riadh; Souiden, Nizar - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 460-478

Persistent link: https://www.econbiz.de/10012289350

An artefactual field experiment of group discrimination between sports fans

Depken, Craig A.; Hoffer, Adam J.; Kidwai, Abdul H. - In: Economics of governance 23 (2022) 3/4, pp. 411-432

Persistent link: https://www.econbiz.de/10013440590

Do fans impact sports outcomes? : a COVID-19 natural experiment

Cross, Jeffrey; Uhrig, Richard - In: Journal of sports economics 24 (2023) 1, pp. 3-27

Persistent link: https://www.econbiz.de/10013474058

Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences

Becerra, Mario; Balliauw, Matteo; Goos, Peter; De … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 88-108

Persistent link: https://www.econbiz.de/10014504950