Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 366-385
of the perception of advertising images - an eye-tracking study measured how the general attitudes towards gender roles … advertising was also examined in the study. The results show that sexual stimuli are not more eye-catching than non-sexual, as …. The originality and value of the study lies in the fact that the article supports the right marketing decisions to …
