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Should the devil sell Prada? :...
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Experiment
Consumer behaviour
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New product development
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12
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Dahl, Darren W.
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4
Zhao, Min
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Moreau, C. Page
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Broniarczyk, Susan M.
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1
Goode, Miranda R.
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Hattula, Johannes D.
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Herzog, Walter
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Lin, Lily
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Journal of marketing research : JMR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
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2
Seeking the ideal level of design newness : consumer response to radical and incremental product design
Mugge, Ruth
;
Dahl, Darren W.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 34-47
Persistent link: https://www.econbiz.de/10010210818
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3
Imagination difficulty and new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 76-90
Persistent link: https://www.econbiz.de/10010219670
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4
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
5
The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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6
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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7
When do consumers avoid imperfections? : superficial packaging damage as a contamination cue
White, Katherine
;
Lin, Lily
;
Dahl, Darren W.
;
Ritchie, …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011450389
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8
Social-recognition versus financial incentives? : exploring the effects of creativity-contingent external rewards on creative performance
Mehta, Ravi R.
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 536-553
Persistent link: https://www.econbiz.de/10011755404
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9
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
10
Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter
;
Hattula, Johannes D.
;
Dahl, Darren W.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
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