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Experiment
Consumer behaviour
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Kim, Hakkyun
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Cho, Charles H.
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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1
Contrast effects in online auctions
Bockstedt, Jesse C.
;
Goh, Kim Huat
;
Ng, Sharon
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10010504880
Saved in:
2
Astroturfing global warming : it isn’t always greener on the other side of the fence
Cho, Charles H.
;
Martens, Martin L.
;
Kim, Hakkyun
; …
- In:
Journal of business ethics : JOBE
104
(
2011
)
4
,
pp. 571-587
Persistent link: https://www.econbiz.de/10009426777
Saved in:
3
Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun
;
Lee, Kyoungmi
;
Park, Kiwan
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
Saved in:
4
In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun
;
Kim, Hyungsin
;
Chu, Hosang
;
Cho, Charles H.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
Saved in:
5
In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun
;
Kim, Hyungsin
;
Chu, Hosang
;
Cho, Charles H.
- In:
Social and environmental issues in advertising
,
(pp. 135-148)
.
2017
Persistent link: https://www.econbiz.de/10011591395
Saved in:
6
When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng
;
Marmorstein, Howard
;
Tsiros, Michael
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
Saved in:
7
Reducing self-control depletion effects through enhanced sensitivity to implementation : evidence from fMRI and behavioral studies
Hedgcock, William M.
;
Vohs, Kathleen D.
;
Rao, Akshay R.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 486-495
Persistent link: https://www.econbiz.de/10009682426
Saved in:
8
"Pay what you want" as threshold public good provision
Mak, Vincent
;
Zwick, Rami
;
Rao, Akshay R.
;
Ake …
- In:
Organizational behavior and human decision processes : …
127
(
2015
),
pp. 30-43
Persistent link: https://www.econbiz.de/10011299633
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