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Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

Insights from In-Store Marketing Experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - In: Shopper marketing and the role of in-store marketing, (pp. 127-146). 2014

Retailers increasingly experiment with a wide variety of store elements; this chapter focuses on in-store marketing tactics and reports the results of 12 in-store experiments conducted in cooperation with different retail chains. Experiments 1–3 address in-store signage (digital, floor) and...

Persistent link: https://www.econbiz.de/10015368767

In-store demonstations as a promotion tool

Nordfält, Jens; Lange, Frederik - In: Journal of retailing and consumer services 20 (2013) 1, pp. 20-25

Persistent link: https://www.econbiz.de/10009701601

The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47

Persistent link: https://www.econbiz.de/10002566800

Consumer responses to CSR news of family business brands : an experimental approach

Jaufenthaler, Philipp; Schroll, Roland; Grewal, Dhruv - In: Family business review : publ. on behalf of the Family … 37 (2024) 4, pp. 431-448

Persistent link: https://www.econbiz.de/10015324548

Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness

Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10010500763

An experimental approach to making retail store environmental decisions

Baker, Julie; Levy, Michael; Grewal, Dhruv - 2007

Persistent link: https://www.econbiz.de/10003540228

Disfluent vs. fluent price offers : paradoxical role of processing disfluency

Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638

Persistent link: https://www.econbiz.de/10011552527

Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes

El-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; … - In: Journal of retailing 100 (2024) 2, pp. 274-292

Persistent link: https://www.econbiz.de/10015065218

Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245

Persistent link: https://www.econbiz.de/10012290947