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Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Puelles, Maria
;
Diaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 396-417
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011594193
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2
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012290950
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