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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung

Kramer, Dominik - 1998

Persistent link: https://www.econbiz.de/10004541265

Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

Persistent link: https://www.econbiz.de/10011433666

Developing a group decision support system for advertising media evaluation : a case in the Middle East

Tafreshi, Parham Fami; Aghdaie, Mohammad Hasan; … - In: Group decision and negotiation 25 (2016) 5, pp. 1021-1048

Persistent link: https://www.econbiz.de/10011549342

A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries

Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15

Persistent link: https://www.econbiz.de/10011997970

Allocation of advertising budget between multiple channels to support sales in multiple markets

Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146

Persistent link: https://www.econbiz.de/10011625870

Practitioners' view of the role of OOH advertising media in IMC campaigns

Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...

Persistent link: https://www.econbiz.de/10011644720

Toward a model to enhance synergy of out-of-home advertising media integration strategies

Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402

Persistent link: https://www.econbiz.de/10011532981

Celebrity advertising in Indian visual media

Thiyagarajan, S.; Shanthi, P. - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 182-190

Persistent link: https://www.econbiz.de/10011302378

On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam

Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161

Persistent link: https://www.econbiz.de/10012176975

A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms

Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332

Persistent link: https://www.econbiz.de/10012201444