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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Krush, Michael T.; Sohi, Ravipreet S.; Saini, Amit - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
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Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019
Persistent link: https://www.econbiz.de/10012165348
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Performance implications of marketing agreement, cooperation, and control in franchising
Matthes, Joseph M.; Saini, Amit; Dubey, Vivek K. - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 387-408
Persistent link: https://www.econbiz.de/10012607663
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Impact of socioeconomic values collaboration on performance in franchising
Dubey, Vivek Kumar; Matthes, Joseph M.; Saini, Amit - In: Journal of business research : JBR 162 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014302533