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~subject:"Firm performance"
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Firm performance
Consumer behaviour
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Brand image
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Zou, Shaoming
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Han, Shenghao
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Samiee, Saeed
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Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing
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Journal of international marketing
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ECONIS (ZBW)
4
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The importance of strategic fit between host-home country similarity and exploration exploitation strategies on small and medium-sized enterprises' performance : a contingency perspective
Cui, Annie Peng
;
Walsh, Michael F.
;
Zou, Shaoming
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10010472876
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2
Solving the innovation problem in state-owned firms : the role of entrepreneurial orientation and high-commitment HR practices
Chang, Yu
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 239-250
Persistent link: https://www.econbiz.de/10012146627
Saved in:
3
Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
4
Exploration, exploitation, ambidexterity and the performance of international SMEs
Su, Lixun
;
Cui, Annie Peng
;
Samiee, Saeed
;
Zou, Shaoming
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1372-1397
Persistent link: https://www.econbiz.de/10013350966
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