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Chapter 19 Mapping Customer En...
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Firmenimage
Brand management
42
Markenführung
42
Consumer behaviour
35
Konsumentenverhalten
35
Corporate reputation
34
Beziehungsmarketing
23
Relationship marketing
23
Brand image
20
Markenimage
19
Marketing management
19
Marketingmanagement
19
Reputation
17
Marketing
15
Corporate culture
13
Innovation
13
Unternehmenskultur
13
Brand
12
Markenartikel
12
Bibliometrics
10
Bibliometrie
10
Brand architecture
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Corporate image
9
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9
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9
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Social web
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Öffentlichkeitsarbeit
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Customer integration
8
Firm performance
8
Kundenintegration
8
Unternehmenserfolg
8
Betriebliche Wertschöpfung
7
Lieferantenmanagement
7
Place marketing
7
Standortmarketing
7
Supplier relationship management
7
Value creation
7
Corporate Social Responsibility
6
Corporate logo
6
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27
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English
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Foroudi, Pantea
32
Melewar, T. C.
16
Foroudi, Mohammad Mahdi
9
Dennis, Charles
7
Gupta, Suraksha
6
Bang, Nguyen
4
Jin, Zhongqi
4
Ageeva, Elena
3
Cuomo, Maria Teresa
3
Hussain, Shahzeb
3
Palazzo, Maria
3
Dinnie, Keith
2
Hafeez, Khalid
2
Kitchen, Philip J.
2
Nguyen, Bang
2
Priporas, Constantinos-Vasilios
2
Akbari, Morteza
1
Ali, Amad
1
Balakrishnan, Janarthanan
1
Devereux, Luke
1
Izadi, Javad Z. D.
1
Jaffari, Asad Abbas
1
Katsikeas, Constantine S.
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Kitchen, Philip
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Marvi, Reza
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Melewar, T.C.
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Nazarian, Alireza
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Pantano, Eleonora
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Pascaru, Olga
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Pirzadeh, Pouya
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Turan, Ceyda Paydas
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Tzempelikos, Nektarios
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Yu, Qionglei
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Journal of business research : JBR
8
International journal of hospitality management
3
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review : an international journal
2
International studies of management and organization
2
Qualitative market research : an international journal
2
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
2
Corporate reputation review
1
Employee relations
1
European business review
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
Journal of marketing communications
1
Routledge Studies in Marketing
1
Routledge studies in marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
2
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
3
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
4
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
5
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
6
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Evaluating the impact of corporate logos towards corporate reputation : a case of Persia and Mexico
Foroudi, Pantea
;
Hafeez, Khalid
;
Foroudi, Mohammad Mahdi
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011714456
Saved in:
9
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
10
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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