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Corporate rebranding : an internal perspective
Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Corporate logo : history, definition, and components
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495