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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112

Persistent link: https://www.econbiz.de/10012798182

Enriching the concept of employer branding : investigating its impact in the service sector

Jaffari, Asad Abbas; Foroudi, Pantea; Palazzo, Maria; … - In: Employee relations 46 (2024) 7, pp. 1446-1482

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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285

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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation

Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14

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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

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The role of corporate identity management in the higher education sector : an exploratory case study

Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359

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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304

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IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

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Evaluating the impact of corporate logos towards corporate reputation : a case of Persia and Mexico

Foroudi, Pantea; Hafeez, Khalid; Foroudi, Mohammad Mahdi - In: Qualitative market research : an international journal 20 (2017) 2, pp. 158-180

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A framework of place branding, place image, and place reputation : antecedents and moderators

Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264

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