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Chapter 3 Assessing the Psycho...
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Firmenimage
Brand management
112
Markenführung
112
Corporate reputation
73
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
44
Markenimage
43
Marketing management
36
Marketingmanagement
36
Unternehmenskultur
36
Beziehungsmarketing
35
Brand
35
Relationship marketing
35
Corporate culture
34
Markenartikel
34
Marketing
28
Brand architecture
26
Markenarchitektur
26
Public relations
26
Öffentlichkeitsarbeit
25
Reputation
22
Innovation
18
Social Web
16
Social web
16
Higher education institution
14
Hochschule
14
Bibliometrics
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Bibliometrie
13
Welt
13
World
13
Betriebliche Wertschöpfung
12
Corporate image
12
Place marketing
12
Standortmarketing
12
Value creation
12
Customer satisfaction
11
Designation of origin
11
Herkunftsbezeichnung
11
Lieferantenmanagement
11
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Article
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56
Collection of articles of several authors
8
Sammelwerk
8
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5
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4
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4
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English
70
Author
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Melewar, T. C.
53
Foroudi, Pantea
32
Bang, Nguyen
15
Dennis, Charles
12
Foroudi, Mohammad Mahdi
9
Gupta, Suraksha
7
Jin, Zhongqi
7
Sharifah Faridah Syed Alwi
5
Navare, Jyoti
4
Ageeva, Elena
3
Bartholmé, Roland H.
3
Cuomo, Maria Teresa
3
Dinnie, Keith
3
Hussain, Shahzeb
3
Kitchen, Philip J.
3
Palazzo, Maria
3
Ali, Raza
2
Chen, Chen-Chu Matilda
2
Devereux, Luke
2
Hafeez, Khalid
2
Karaosmanoǧlu, Elif
2
Nguyen, Bang
2
Pantano, Eleonora
2
Priporas, Constantinos-Vasilios
2
Srivoravilai, Nopporn
2
Ackfeldt, Anna-Lena
1
Akbari, Morteza
1
Ali, Amad
1
Ali, Imran
1
Ali, Murad
1
Balakrishnan, Janarthanan
1
Bodoh, Jim
1
Chen, Chen-Chu
1
Chen, Cheng-Hao Steve
1
Czinkota, Michael R.
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Grigore, Georgiana
1
Han, Sung Ho
1
Hemsley-Brown, Jane
1
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Journal of business research : JBR
14
International studies of management and organization
8
Qualitative market research : an international journal
5
International journal of hospitality management
3
Journal of marketing communications
3
Journal of world business : JWB
3
The marketing review
3
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Marketing intelligence & planning
2
Routledge studies in marketing
2
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary thoughts on corporate branding and corporate identity management
1
Employee relations
1
European business review
1
Facets of corporate identity, communication, and reputation
1
International journal of contemporary hospitality management
1
Journal of general management
1
Journal of marketing management : MM
1
Routledge Studies in Marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
70
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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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2
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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3
Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Journal of business research : JBR
117
(
2020
),
pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
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4
The moderating influences on the relationship of corporate reputation with its antecedents and consequences : a meta-analytic review
Ali, Raza
;
Lynch, Richard L.
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1105-1117
Persistent link: https://www.econbiz.de/10010517089
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5
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
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6
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
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7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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8
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
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