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Seller-induced scarcity and price-leadership : impact on product returns in the internet retail supply chain
Ishfaq, Rafay; Raja, Uzma; Rao, Shashank - In: The international journal of logistics management 27 (2016) 2, pp. 552-569
Persistent link: https://www.econbiz.de/10011604038
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Price-setting newsvendor problems with uncertain supply and risk aversion
Kazaz, Burak; Webster, Scott - In: Operations research 63 (2015) 4, pp. 807-811
Persistent link: https://www.econbiz.de/10011313228
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Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia; Zhong, Yang - In: The journal of business & industrial marketing 38 (2023) 4, pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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Getting the most from e-commerce in the context of omnichannel strategies
Belvedere, Valeria; Martinelli, Elisa Martina; … - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 331-349
Persistent link: https://www.econbiz.de/10012662341
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Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations
Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174
marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …
Persistent link: https://www.econbiz.de/10012606850
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Der Chief Marketing Officer - auf der Suche nach Mehrwert
Müller-Stewens, Benedikt; Müller-Stewens, Günter; … - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 239-255). 2018
Persistent link: https://www.econbiz.de/10011741009
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Eugene Cheng-xi Aw; Cham Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
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Zur zukünftigen Entwicklung des Online-Marketing
Link, Jörg - In: Wettbewerbsvorteile durch Online-Marketing : die …, (pp. 2-34). 1998
Persistent link: https://www.econbiz.de/10001305040