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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Borderless bits : electronic globalization and its social consequences
Dholakia, Nikhilesh - In: Decision 36 (2009) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10003939562
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Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh (contributor);  … - 2002
Persistent link: https://www.econbiz.de/10001535293
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Global heterogeneity in the emerging m-commerce landscape
Dholakia, Nikhilesh (contributor) - In: Wireless communications and mobile commerce, (pp. 1-22). 2004
Persistent link: https://www.econbiz.de/10002345135
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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58
Persistent link: https://www.econbiz.de/10015198468
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The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo
Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 18 (2015) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10011497140
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Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh (contributor) - 2002
Persistent link: https://www.econbiz.de/10004772968
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Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren; Eckhardt, Giana M. - In: Marketing theory 12 (2012) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10009539208