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The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
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Special issue: Globalization, culture, and marketing strategy
Laroche, Michel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009241426
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; … - In: Journal of business research : JBR 67 (2014) 3, pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
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Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark; Laroche, Michel; Hallab, Ranim - In: Journal of business research : JBR 66 (2013) 8, pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
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Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
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Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189