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An elder's reflection on marketing to the elderly
Baron, Steve - In: The marketing review 8 (2008) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
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Deviant employees and dreadful service encounters : customer tales of discord and distrust
Patterson, Anthony; Baron, Steve - In: The journal of services marketing 24 (2010) 6, pp. 438-445
Persistent link: https://www.econbiz.de/10008749366
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Individual customers' use and integration of resources : empirical findings and organizational implications in the context of value co-creation
Baron, Steve; Warnaby, Gary - In: Industrial marketing management : the international … 40 (2011) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10008934052
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Measuring internet retail service quality using E-S-QUAL
Rafiq, Mohammed; Lu, Xiaoming; Fulford, Heather - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1159-1173
Persistent link: https://www.econbiz.de/10009615204
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Improving UK retail academic-practitioner research : insights from relationship marketing
Blackley, Nelson; Resnick, Sheilagh Mary; Cassidy, Kim - In: International journal of retail & distribution management 45 (2017) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10011621598
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Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim; Resnick, Sheilagh - In: Journal of strategic marketing 30 (2022) 1, pp. 69-92
Persistent link: https://www.econbiz.de/10013170044