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International journal of sport management and marketing : IJSMM
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Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn
;
Judson, Kimberly M.
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
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Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
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