On the sociocognitive dynamics between categories and product models in mature markets
| Year of publication: |
2005
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|---|---|
| Authors: | Rosa, José Antonio ; Judson, Kimberly M. ; Porac, Joseph F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 1, p. 62-69
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