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Service quality and customers' purchase intentions : an empirical study of the Indian banking sector
Choudhury, Koushiki - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 529-543
Persistent link: https://www.econbiz.de/10010200804
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Service quality dimensionality : a study of the Indian banking sector
Choudhury, Koushiki - In: Journal of Asia Pacific business 8 (2007) 4, pp. 21-38
Persistent link: https://www.econbiz.de/10003615907
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Evaluating customer-perceived service quality in business management education in India : a study in topsis modeling
Choudhury, Koushiki - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 208-225
Persistent link: https://www.econbiz.de/10010532599
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The influence of customer-perceived service quality on customers’ behavioural intentions : a study of public and private sector banks, class and mass banking and consumer policy implications
Choudhury, Koushiki - In: International review on public and non-profit marketing 11 (2014) 1, pp. 47-73
Persistent link: https://www.econbiz.de/10010338719