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Forecasting sales of new contingent products : an application to the compact disc market

Bayus, Barry L. - In: The journal of product innovation management : an … 4 (1987) 4, pp. 243-255

Persistent link: https://www.econbiz.de/10001071326

The market evolution and sales take-off of product innovations

Agarwal, Rajshree; Bayus, Barry L. - 2002

Persistent link: https://www.econbiz.de/10001706803

The market evolution and sales take-off of product innovations

Agarwal, Rajshree (contributor); Bayus, Barry L. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001655746

The Market Evolution and Take-Off of Product Innovations

Agarwal, Rajshree; Bayus, Barry L. - 2014

In contrast to the prevailing supply-side explanation that price decreases are the key driver of a sales take-off, we argue that outward shifting supply and demand curves lead to market take-off. Our fundamental idea is that sales in new markets are initially low since the first commercialized...

Persistent link: https://www.econbiz.de/10014116877

Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337

Persistent link: https://www.econbiz.de/10010207200

Competitive entry and pricing responses to product innovation

Bayus, Barry L.; Chintagunta, Pradeep K. - In: Review of marketing science 1 (2003) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10003887708

Understanding the interplay between brand and innovation management : findings and future research directions

Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557

Persistent link: https://www.econbiz.de/10011340285

Introduction to the special section "brand and innovation interdependency"

Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547

Persistent link: https://www.econbiz.de/10011340286

Special topic section: Brand and innovation interdependency

Bayus, Barry L. (contributor) - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-609

Persistent link: https://www.econbiz.de/10011340289

The effects of task instructions in crowdsourcing innovative ideas

Gillier, Thomas; Chaffois, Cédric; Belkhouja, Mustapha; … - In: Technological forecasting & social change : an … 134 (2018), pp. 35-44

Persistent link: https://www.econbiz.de/10011960762