While a time-based segmentation approach to customer segmentation for new products allows firms to identify consumers in the innovators and the early adopters segments, we add a profitability-based perspective to generate new insights. Using six years of data on the adoption of technology...

The paper investigates the relationship between SMAC capabilities in productivity, innovation and competitive advantage for supply chain performance. This paper shows how SMAC technologies insight into business issues to increase supply chain performances. So, the main objective is to develop a...